Gen Z

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A person cheerfully making a colorful beer cocktail on a kitchen counter with fresh ingredients, showcasing the ease and appeal of DIY beer drinks.

Why Easy Beer Cocktails Are Surging in Popularity

Google searches for 'easy beer cocktails' surged 300% in the last six months, outpacing traditional cocktail recipes for the first time according to Google Trends, May 2024 .

David Jones·June 12, 2026