Consumer Demand

2 articles

A modern kitchen counter filled with fresh produce and wellness beverages, symbolizing August 2026 food and drink trends.

August 2026 Trends Reveal Top Wellness Food and Drink Items

While Kolache Factory tempts customers with a limited-time Yuzu Cupcake as its August Flavor of the Month, the broader food industry grapples with a consumer base demanding more.

Javier Rodriguez·August 4, 2026

Global market graph showing a sharp increase in whey protein prices, with people consuming protein products due to the proteinmaxxing trend.

Eat & Drink

Proteinmaxxing Trend Fuels Record Global Whey Protein Prices

The price of a tonne of whey protein concentrate (80%) skyrocketed from £4,302 in June 2023 to an astonishing £23,751 in June this year, leaving food manufacturers scrambling to absorb the shock.

Javier Rodriguez·June 21, 2026