You’re in the grocery aisle, hot cocoa mix in hand, scanning an ingredient list that looks more like a chemistry experiment than a comforting treat. Corn syrup solids, artificial flavors, alkalized cocoa, the list goes on. 

For health-conscious families, it’s a frustrating choice between a beloved tradition and a commitment to clean eating. It's a problem Utah-based Gullinn Kürt was founded to solve with its European-inspired drinking chocolates.

What is "Fake Chocolate" and How Can I Avoid It?

Fake chocolate is a catch-all for mass-market cocoa products that put low costs and long shelf life ahead of quality. They’re often packed with fillers like corn syrup solids and artificial vanilla (vanillin), plus Dutch-processed cocoa and preservatives. This approach clashes with what today's shoppers want.